Geographical Information Systems (GIS) is the practice of location intelligence. The Scarpa GIS Practice services and expertise allow our customers to visualize information in a new way. We can help you see how every business and government - worldwide - can harness the power of location to help them be more efficient, more responsive, more competitive and more effective. Mapping and geographical analysis is important for firms looking to understand what is around them. This could be new locations using an analysis of competition, or it could be a demographical study of income in a given area.

The following list is an example of projects and expertise within the GIS group:

• Site Selection & Optimization - These solutions help retail, restaurant, and real estate professionals: prioritize sites and markets for expansion; simultaneously maximize market share and per unit performance; identify and improve under-performing locations, and to mitigate cannibalization. Advanced modeling solutions provide detailed site specific sales potential estimates and optimized market deployments.



• Target Marketing - Identify the lifestyle and consumer behavior characteristics of your best customers and find more people just like them, reaching them with the highest impact at the lowest cost.



• Market Potential Analysis - Untapped potential analysis, a form of predictive modeling that is location enabled, allows you to develop more accurate estimates of the total market you're currently not reaching. Set attainable revenue targets by quantifying real, on the ground market potential. Maximize marketing budgets and improve your target marketing initiatives using location-enhanced segmentation to identify your best opportunities



• Business Intelligence - These solutions add “Location Intelligence” to Business Intelligence. Users of leading BI software can capitalize on the untapped location component of their data for powerful insight into every aspect of their organization, customers and markets, for a significant competitive advantage.



• Asset / Facilities Management - Accurately track assets or essential business components, such as network elements, inside and outside a plant, and fiscally report against those. Minimize loss of revenue due to downtime. Optimize workforces by location. More accurately plan expansions or contractions with more complete competitive landscapes and forecasts.



• e-Government - Constituents have come to expect to receive pertinent data via the internet in a self-service style. Effectively share information with citizens and across agencies and jurisdictions. Transform your data for use on location-intelligent web sites.

If you would like more information on Scarpa's solutions, please contact us.